Market Sizing

A. Industry

• Career Services
• Collaboration & Communication
• Content Management
• Education
• Healthcare
• Marketplaces
• Productivity
• SaaS

B. Primary Customers & Data

Student

• Scopes: High School, Vocational School, Middle School, and Elementary School
• Number of Students in Indonesia (2023): Kemdikbudristek (44,024,173) and Kemenag (9,135,923)
• Total Students: 53,160,096
• Data: Student (2023)

University Student

• Scopes: University, Institute, College, and Polytechnic
• Number of University Students in Indonesia (2022): Kemdikbudristek (7,875,281) and Kemenag (1,356,514)
• Total University Students: 9,231,795
• Data: University Student (2022)

Educator

• Scopes: Teacher, Lecturer, and Educreator
• Number of Teachers in Indonesia (2023): Kemdikbudristek (516,282) and Kemenag (758,582)
• Total Teacher: 1,274,864
• Number of Lecturers in Indonesia (2022): Kemdikbudristek (269,325) and Kemenag (49,202)
• Total Lecturer: 318,527
• Number of Educreators in Indonesia (SOM Estimation): 8,500
• Total Educreators: 8,500
• Grand total Educators: 1,601,891
• Data: Educator (2022, 2023)

School

• As study group, class, department, or school
• Scopes: High School, Vocational School, Middle School, and Elementary School
• Number of Schools in Indonesia (2023): Kemdikbudristek (221,051) and Kemenag (55,556)
• Total Schools: 276,607
• Data: School (2023)

Campus

• As study group, class, department, or faculty
• Scopes: University, Institute, College, and Polytechnic
• Number of Campuses in Indonesia (2022): Kemdikbudristek (3,107) and Kemenag (887)
• Total Campuses: 3,994
• Data: Campus (2022)

Prospective Employee

• Scopes: High/Vocational School Graduate and Associate/Bachelor Graduate
• Number of Prospective Employees (Labor Force) in Indonesia (2022): Kemnaker “Male” (39,942,814) and Kemnaker “Female” (24,107,284)
• Total Prospective Employees: 64,050,098
• Data: Employee (2022)

Prospective Employer

• Scopes: Company (PT/CV) and Micro, Small & Medium Enterprise (MSME)
• Number of Prospective Employers (MSME & Large Enterprise) in Indonesia (2022): Micro (63,955,369), Small (193,959), Medium (44,728), and Large (5,550)
• Total Prospective Employers: 64,199,606
• Data: Employer (2022)

Patient

• Scopes: Individuals seeking consultations, medical treatment, and health information
• Number of Patients in Indonesia (SOM Estimation): 85,000
• Total Patients: 85,000
• Data: Patient (Estimation)

Health Worker

• Scopes: Doctor, Nurse, Midwife, and Other Health Worker
• Number of Doctors in Indonesia (2019): BPS (110,040)
• Number of Nurses in Indonesia (2019): BPS (354,218)
• Number of Midwives in Indonesia (2019): BPS (217,726)
• Number of Other Health Workers in Indonesia (2019): BPS (87,073)
• Grand total Health Workers: 769,057
• Data: Health Worker (2019)

Medical Facility

• Scopes: Hospital, Public Health Center, Integrated Healthcare Center, Polyclinic, and Pharmacy
• Number of Hospitals in Indonesia (2022): BPS (2,959)
• Number of Public Health Centers in Indonesia (2022): BPS (10,205)
• Number of Integrated Healthcare Centers in Indonesia (2022): Kemendagri (213,670)
• Number of Polyclinics in Indonesia (2019): BPS (8,451)
• Number of Pharmacies in Indonesia (2021): Kemenkes (30,199)
• Total Medical Facilities: 222,484,48465,484
• Data: Medical Facility (2019, 2021, 2022)

C. TAM-SAM-SOM

No	Primary Customers	TAM	SAM	SOM (4 years)
1	Student	53,160,096	26,580,048	18,606,034
2	University Student	9,231,795	4,615,898	2,307,949
3	Educator (Teacher)	1,274,864	637,432	318,716
4	Educator (Lecturer)	318,527	159,264	79,632
5	Educator (Educreator)	34,000	17,000	8,500
6	School	276,607	138,304	69,152
7	Campus	3,994	1,997	999
8	Prospective Employee	64,050,098	32,025,049	320,250
9	Prospective Employer (Company)	5,550	2,775	56
10	Prospective Employer (MSME)	64,194,056	32,097,028	32,097
11	Patient	340,000	170,000	85,000
12	Doctor	110,040	55,020	27,510
13	Nurse	354,218	177,109	88,555
14	Midwife	217,726	108,863	54,432
15	Other Health Workers	87,073	43,537	21,768
16	Hospital	2,959	1,480	740
17	Public Health Center	10,205	5,103	2,551
18	Integrated Healthcare Center	213,670	106,835	53,418
19	Polyclinic	8,451	4,226	2,113
20	Pharmacy	30,199	15,100	7,550
#	Grand Total	193,924,128	96,962,064	22,087,019

D. User Growth Projection

No	Primary Customers	SOM (4 years)
		Year 1	Year 2	Year 3	Year 4	Total
1	Student	930,302	3,721,207	6,512,112	7,442,413	18,606,034
2	University Student	115,397	461,590	807,782	923,180	2,307,949
3	Educator (Teacher)	15,936	63,743	111,551	127,486	318,716
4	Educator (Lecturer)	3,982	15,926	27,871	31,853	79,632
5	Educator (Educreator)	425	1,700	2,975	3,400	8,500
6	School	3,458	13,830	24,203	27,661	69,152
7	Campus	50	200	349	399	999
8	Prospective Employee	16,013	64,050	112,088	128,100	320,250
9	Prospective Employer (Company)	3	11	19	22	56
10	Prospective Employer (MSME)	1,605	6,419	11,234	12,839	32,097
11	Patient	4,250	17,000	29,750	34,000	85,000
12	Doctor	1,376	5,502	9,629	11,004	27,510
13	Nurse	4,428	17,711	30,994	35,422	88,555
14	Midwife	2,722	10,886	19,051	21,773	54,432
15	Other Health Workers	1,088	4,354	7,619	8,707	21,768
16	Hospital	37	148	259	296	740
17	Public Health Center	128	510	893	1,021	2,551
18	Integrated Healthcare Center	2,671	10,684	18,696	21,367	53,418
19	Polyclinic	106	423	739	845	2,113
20	Pharmacy	377	1,510	2,642	3,020	7,550
#	Grand Total	1,104,351	4,417,404	7,730,457	8,834,807	22,087,019

F. ConCurrent User (CCU)

Note

• ConCurrent User (CCU) = Number of Expected Visits per Minute x Visit Duration (in minutes)
• Concurrent users are individuals who access an app, API, or system at the same time, generating traffic that the server must handle immediately. Accurate statistics on concurrent users are important for determining system requirements and optimizing system performance.
• Concurrent users represent the number of users who will visit the online platform and perform specific transactions within a specified time frame.

CCU based on SOM (4 years)

Visit Percentage	Number of Expected Visits						Visit Duration (in minutes)	ConCurrent User (CCU)
	SOM (4 years)	Per Year	Per Month	Per Day	Per Hour	Per Minute
100%	22,087,019	5,521,755	460,146	14,843	618	10.31	90	928
95%	20,982,668	5,245,667	437,139	14,101	588	9.79	90	881
90%	19,878,317	4,969,579	414,132	13,359	557	9.28	90	835
85%	18,773,966	4,693,491	391,124	12,617	526	8.76	90	789
80%	17,669,615	4,417,404	368,117	11,875	495	8.25	90	742
75%	16,565,264	4,141,316	345,110	11,133	464	7.73	90	696
70%	15,460,913	3,865,228	322,102	10,390	433	7.22	90	649
65%	14,356,562	3,589,141	299,095	9,648	402	6.70	90	603
60%	13,252,211	3,313,053	276,088	8,906	371	6.18	90	557
55%	12,147,860	3,036,965	253,080	8,164	340	5.67	90	510
50%	11,043,509	2,760,877	230,073	7,422	309	5.15	90	464
45%	9,939,158	2,484,790	207,066	6,680	278	4.64	90	417
40%	8,834,807	2,208,702	184,058	5,937	247	4.12	90	371
35%	7,730,457	1,932,614	161,051	5,195	216	3.61	90	325
30%	6,626,106	1,656,526	138,044	4,453	186	3.09	90	278
25%	5,521,755	1,380,439	115,037	3,711	155	2.58	90	232
20%	4,417,404	1,104,351	92,029	2,969	124	2.06	90	186
15%	3,313,053	828,263	69,022	2,227	93	1.55	90	139
10%	2,208,702	552,175	46,015	1,484	62	1.03	90	93
5%	1,104,351	276,088	23,007	742	31	0.52	90	46

CCU based on User Growth Projection

Timeline	Number of Expected Visits					Visit Duration (in minutes)	ConCurrent User (CCU)
	Per Year	Per Month	Per Day	Per Hour	Per Minute
Year 1	1,104,351	92,029	2,969	124	2.06	90	186
Year 2	5,521,755	460,146	14,843	618	10.31	90	928
Year 3	13,252,211	1,104,351	35,624	1,484	24.74	90	2,227
Year 4	22,087,019	1,840,585	59,374	2,474	41.23	90	3,711

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Last updated @November 1, 2024
by [email protected]